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Troubleshooting Meta CAPI Offline Signals

Last updated: July 18, 2026
If offline conversion events are not appearing in Facebook Events Manager: ### 1. Verify Event Match Quality (EMQ) Meta scores events based on customer parameters: - Ensure **Phone** is sent in E.164 format (e.g., +15550199). - Ensure **Email** and **Name** details are included in the payload. ### 2. Inspect Ingestion Log Feeds Check **Conversion Signals Log** in your dashboard to view: - Sent payloads. - Response codes from Meta Graph API. - Error codes (e.g., invalid system tokens).

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