Integrations
Troubleshooting Meta CAPI Offline Signals
Last updated: July 18, 2026
If offline conversion events are not appearing in Facebook Events Manager:
### 1. Verify Event Match Quality (EMQ)
Meta scores events based on customer parameters:
- Ensure **Phone** is sent in E.164 format (e.g., +15550199).
- Ensure **Email** and **Name** details are included in the payload.
### 2. Inspect Ingestion Log Feeds
Check **Conversion Signals Log** in your dashboard to view:
- Sent payloads.
- Response codes from Meta Graph API.
- Error codes (e.g., invalid system tokens).
